Jun 14, 2020
03:00 - The biggest mistake entrepreneurs make when starting a
business, and what to do instead
03:30 - Why having an "idea" is not a business
05:00 - The first thing you should do when starting a business
(hint: it's not marketing!)
06:30 - Anytime a client asks me to sell something, here's the
first question I ask...
11:00 - What buying an airplane ticket has to do with starting a
business
17:30 - If you want to make more money, start with this simple
thing you can do today
24:00 - How that single thing that makes you unique (that you're
hiding from) is exactly what you need to succeed
25:00 - If you're afraid to niche...
32:00 - The question I ask people I meet to start off a business
relationship... And you can use it to help you attract more leads
to your message
38:30 - The often overlooked piece of a niche that is crucial for
your success
41:30 - Why a polarizing message is important and how each business
step flows into the next
48:30 - A nice way to consider the action steps in building a
business