003 - What the 3 Voices in a Courtroom Can Teach You About Effective Sales

Aug 15, 2019

My uncle, who started as a lawyer and is now a judge, taught me these 3 voices in a courtroom.  Little did I know this lesson would serve as a teaching moment for how to sell more effectively, no matter what your product or service is.

Discover:

• Why seeing your product/service as the "opponent" helps makes your case to sell more
• Think your buyer is only one person? Wrong! Discover the hidden truth to selling your buyer and significantly diminishing the chances for buyers' remorse
• Communication is not what you intended; it's what they _______ (answer in the episode)