Dec 15, 2019
Having a Ph.D. in mathematical psychology, "Doc" as he's known, shares how to apply psychology and human behavior to business and marketing, using 9 principles of customer feedback.
In this interview with Dr. Matt Champagne, you'll learn:
02:39 - Why the word "survey" is a turnoff
03:20 - Why some marketers think people don't know what they
want
04:07 - The mistake that Fortune 500 companies, universities, and
entrepreneurs all have in common
05:23 - If you ever want to know what your audience needs, check
this out
06:45 - How to get meaningful data
07:51 - After surveying your audience, do this FREE thing to deepen
your connection with your audience
08:40 - How to get over an 80% response rate on surveys
10:36 - Why people abandon surveys and what to do instead
11:03 - Questions you should never ask on a survey... unless you
want to irritate your audience
12:05 - Why service satisfaction surveys are not a good idea
14:57 - How to demonstrate you truly care about your audience in
your survey, and why simply saying you care isn't good enough if
your survey does this one thing...
17:18 - What you must do before you even ask a single question!
18:13 - What you can learn from Amazon's surveying mistake
19:47 - How to keep your customers by wowing them
24:36 - How wowing your customers can actually scale, contrary to
popular belief
28:45 - If you want more questions answered, don't ask questions
that make your audience do this (if you ever asked "what's your
biggest challenge" this is why you didn't get great answers)
29:09 - What American Ninja Warrior can teach you about survey
response
32:36 - How many questions you should ask on a survey, and the best
time to ask them
35:14 - If you are using a webinar poll feature, here's what you
should be doing instead
36:10 - How replays can be just as effective as a live webinar
37:40 - How to start your webinar for maximum effectiveness
40:42 - Why asking questions on Facebook might be killing your
business
43:11 - What voting in an election can teach you about accurate
survey results
43:48 - Why I stopped filling out an auto mechanic's survey after
the shop changed this one thing
44:49 - The absolute worst way to get people to fill out a
survey
46:10 - What a candy store taught me about incentives
48:02 - Why Matt doesn't pay anybody to fill out his surveys and
what he does instead
49:08 - How to handle survey results that aren't what you are
expecting and are asking you to go in a direction you don't feel is
best... while strengthening your relationship with your
audience
53:20 - What a company did right that fostered a greater connection
with its audience
54:36 - Two fears people have when it comes to surveying
56:43 - What I learned from one of my prior bosses that made me
like him even more
58:36 - The "Big Message" when it comes to surveys
59:56 - How Matt implemented surveys during a live event and got an
*increasing* response rate as the event went on
1:02:35 - How Matt increased his survey response rate over numerous
emails *after* an event, and what to do with responses that come in
late
1:05:04 - How to use surveys in an evergreen fashion
1:08:02 - How to ensure your evergreen content always remains what
your audience wants